Chess Bosses Lyric Square in Hammersmith

This time last year our club submitted an article to the ECF about the initiatives we were implementing in an effort to revive the club and recruit more members (eNewsletter October 2016). It represented an attempt to share our experiences of how we had turned around the slow decline in our clubs fortunes & membership, with a view to benefitting others experiencing similar difficulties.

As a result, the ECF’s publicity manager Mark, got in contact to see if we would be interested in hosting a ‘Chess Master at the Local’ event in a local café or pub to promote chess in the community. Hammersmith gratefully accepted the offer, but we wanted to go beyond the confines of a building and take the event to the streets!

Furthermore, we wanted to combine it with a fund-raising effort for the local branch of Mental Health charity MIND. As most of you know, MIND is the adopted charity of the ECF and a perfect companion to our great game.

So, with the help of Mark and the ECF, we recruited Lateefah Messam-Sparks for the day. We were also able to secure Lyric Square in Hammersmith for the event. For those of you not familiar with the geography of West London, the Square sits outside the famous Lyric Theatre, right in the heart of the shopping district and the passing hordes.

The main point was that we had the opportunity to take our game to the heart of Our community, giving us the best opportunity to raise awareness of the game, much needed money for MIND, and promote our club.

After overcoming numerous obstacles, such as Public Liability Insurance, planning for inclement weather, logistics, manpower and getting MIND on-board, we set the date for the 29th April 2017.

Extensive use of Social Media and our contact with our fellow London Chess Clubs was to be central to the success of the day.

The next thing was to form an event management committee and start the process of pulling the event together. This was duly done and delivered, and whilst we did not achieve every aspect of the plan – you learn more in the first hour of the event than the month beforehand! – we did deliver in spades on the fundraising, the promotion of our game to the masses and the advertising of Hammersmith Chess Club.

Sixteen Hammersmith players volunteered for the event, most for the whole day.  We had a total of 14 boards and clocks in place, and I’m pleased to confirm they were in constant use for most of the day!  Our members also proved adept at collecting money for MIND and encouraging people to have a game. This is a crucial lesson -you have to door-step members of the general public and get them involved.

For their part, the Great British Public delivered enormously too. It was a real thrill to see people of all ages and backgrounds sit down for a game – within a couple of hours we’d played chess against; a series of old timers who “hadn’t played in ages” (that old chestnut!!), scores of youngsters in town with their parents overawed with excitement at the prospect of a game, young men and women out for the day who stopped by for a (sometimes highly competitive!) game, people with luggage on their way to Heathrow, and a pair of Dutch chaps in town for the weekend, amongst many others.

The day had so many highlights and here are just a few that stick in my mind:

  • A huge number of people delighted to see chess promoted in a public space
  • Enthusiasm and commitment of the Hammersmith members
  • The esprit de corps generated throughout the club both through the build-up and on the day. It is amazing what you can achieve when you work together
  • The unifying nature of chess in action! Chess proved to be a common language across all nationalities, races and religions.
  • Our Chairman Bajrush playing, and losing, to a four-year old girl watched by her delighted mother and grandmother. Did he fall or was he pushed?
  • The number of people who told us we should be doing this every week.
  • Perhaps most importantly, the money we were able to raise for MIND

So, on reflection, the day was a huge success for all concerned. In fact, we are holding a club Open Evening on 15th May as a follow-up for the people who expressed interest in chess and our club. They were also many ‘learnings’ from the day, which of course we’ll address as we move forward. The overwhelming feedback is that this should become an annual event!

I must thank Mark and the ECF for their help and guidance. The members of my club who gave up their time for a game they love and Hammersmith MIND whose participation gave the event an added and welcome focus.

If your club is interested in holding such an event, do not hesitate to contact us and we will be delighted to share our knowledge.

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